Media Kit

For Coaches

Thank you for participating in Coach To Cure MD Presented by Werner Ladder.  We appreciate your leadership! Here are some easy tips regarding your participation.

Social Media

Sample Tweets for the Week of the Game:

  • Help us #TackleDuchenne! Follow @CoachToCureMD to join our team!
  • Duchenne Muscular Dystrophy is a progressive and fatal genetic disorder. Join college football coaches to help find a cure. Let’s #TackleDuchenne with @CoachToCureMD
  • We’re behind @CoachToCureMD! Help us #TackleDuchenne by donating! http://join.parentprojectmd.org/ctcdonate

Week of the Game

  • Ask your Sports Information staff to promote your engagement with CTCMD
  • Mention the CTCMD program during media opportunities
  • Encourage fans to “Step Up With Werner” and college coaches to find a cure

Day of the Game

  • WEAR YOUR CTCMD PATCH!
  • Place your CTCMD patch on your left arm (remember patches must be removed before laundering shirts)
  • Mention your participation in CTCMD program in media opportunities
  • Announce your participation CTCMD inside your stadium and urge fans to help you #TackleDuchenne by texting CURE to 501501 to donate $25

Want to do more to help?

  • Use @CoachToCureMD and #TackleDuchenne and @WeAreAFCA in tweets
  • Invite a Duchenne family to be introduced at your home game, or at a practice! Contact CoachToCureMD@ParentProjectMD.org for more information.

Coach To Cure MD Message Points

About Coach To Cure MD Presented by Werner Ladder
  • CTCMD is a project of Parent Project Muscular Dystrophy (PPMD) in partnership with the American Football Coaches Association (AFCA)
  • Werner Ladder, the world leader in ladders, is helping coaches find this cure
  • The goal of CTCMD is to raise awareness and funding for Duchenne muscular dystrophy while demonstrating coaches’ commitment to the betterment of young men and the core academic research missions of their universities
  • CTCMD has raised over $2.1Million dollars over the past decade and won’t stop until we reach our goal of life sustaining treatments for all who are battling Duchenne MD.
About Duchenne muscular dystrophy
  • Duchenne muscular dystrophy is the most common fatal genetic disorder diagnosed during childhood.
  • Duchenne affects approximately 1 in 5000 boys worldwide, crossing all cultures and races.
  • Duchenne is a 100% fatal, progressive muscle disorder.
  • Through programs such as CTCMD, PPMD has already funded critical research and care initiatives which have yielded promising new treatments and extended the life expectancy of those diagnosed with Duchenne by at least 10 years.

Sports Information Directors

Parent Project Muscular Dystrophy (PPMD) and the American Football Coaches Association (AFCA) asks for your assistance in promoting Coach To Cure MD charity project.

The week of Sept. 25, 2021, AFCA members will be wearing Coach To Cure MD shoulder patches to help raise awareness of the program.  CTCMD has helped raise over $2.1 million already.  Here are ways in which you can help:

  • Ask broadcasters to show coaches wearing patches with announcers or graphics exlainning Coach To Cure MD
  • Graphic and/or mention of fundraising website CoachToCureMD.org

Graphic and/or mention of text to give information “Help us #TackleDuchenne by texting CURE to 501501 to donate $25”

  • Features on pre-game shows and/or with your stadium sideline hosts during the game
  • Videoboard graphic and/or mention #TackleDuchenne

Sample Tweets

  • We are part of the @CoachToCureMD team! Help us #TackleDuchenne by donating in honor of our team! http://join.parentprojectmd.org/ctcdonate
  • We are part of the @CoachToCureMD team! Help us #TackleDuchenne by texting by texting CURE to 501501 to donate $25
  • [Your team] will #TackleDuchenne on [date you are participating]! Follow @CoachToCureMD to get in the game!

Sample Video Board

Please donate to Coach To Cure MD! Help us #TackleDuchenne by texting CURE to 501501 to donate $25 or visit www.CoachToCureMD.org

Sample Public Address

Ladies and Gentlemen, Coaches around the country are joining forces today to support the Coach To Cure MD program.  Our Coaches are wearing patches on their sleeves to raise awareness and funding for Duchenne (pronounced “doo-shin”) muscular dystrophy. You can Help us #TackleDuchenne by texting CURE to 501501 to donate $25 or visit CoachToCureMD.org to make a donation.

Sample Public Address – if Duchenne family is attending the game

Ladies and Gentlemen, today we have a very special guest.  [Name of boy] and his family are joining us as part of our Coach To Cure MD program. Coaches around the country are joining forces today to support the Coach To Cure MD program.  Our Coaches are wearing patches on their sleeves to raise awareness and funding for Duchenne (pronounced “doo-shin”) muscular dystrophy. You can Help us #TackleDuchenne by texting CURE to 501501 to donate $25 or visit CoachToCureMD.org to make a donation and support great kids like [name of boy].

Sample Radio Reader

Coach [insert coach name] and his staff are among the thousands of coaches joining forces today to support the Coach To Cure MD program. The Coaches are wearing patches on their sleeves today to raise awareness and funding for Duchenne (pronounced “doo-shin”) muscular dystrophy.

Help us #TackleDuchenne by texting CURE to 501501 to donate $25 or visit CoachToCureMD.org to make a donation

For more information contact CoachToCureMD@ParentProjectMD.org