HELP COACHES DEFEAT DUCHENNE ON SEPTEMBER 28, 2019
Coach To Cure MD, presented by Werner Ladder, is a partnership between the American Football Coaches Association (AFCA), a professional organization for over 10,000 college and high school football coaches and staff, and Parent Project Muscular Dystrophy (PPMD), the largest national charity devoted exclusively to Duchenne muscular dystrophy (Duchenne).
In 2008 the AFCA adopted PPMD’s Coach To Cure MD program as one of their charity efforts. One reason the AFCA was drawn to Coach To Cure MD was because of the unique parallels between Duchenne, a disorder which robs young men of precious muscle strength and college football, a game where young men are at the peak of their muscle strength.
THE GOALS OF COACH TO CURE MD ARE SIMPLE
- Raise national awareness of the disorder
- Raise money to fund research for a cure
OUR APPROACH TO REACHING THESE GOALS IS ALSO SIMPLE
One football Saturday of each season (this year it will be on September 28, 2019) AFCA coaches nationwide agree to promote Coach To Cure MD.
By wearing armbands, mentioning Coach To Cure MD during on and off-field interviews, and in some instances doing even more extensive media relations around the date, coaches are rolling up their sleeves and proudly getting involved.