Media Kit

For Event Hosts & Athletic Teams

Thank you for participating in Coach to Cure MD (CTCMD).  We appreciate your leadership! Here are some easy tips regarding your participation. Please feel free to share these sample social media posts and talking points with your team!

About Coach To Cure MD

CTCMD is a project of Parent Project Muscular Dystrophy (PPMD)

The goal of CTCMD is to raise awareness and funding for Duchenne muscular dystrophy while demonstrating how leadership extends beyond the game. Athletes and coaches are competing for more than just a win – they’re helping make a difference for families living with Duchenne. Using the power of sports to raise awareness and funds helps advance research, advocacy and care for the Duchenne community!

CTCMD has raised over $2.1 million dollars and won’t stop until we reach our goal of life sustaining treatments for all who are battling Duchenne muscular dystrophy.

About Duchenne muscular dystrophy

  • Duchenne muscular dystrophy is the most common muscular dystrophy in children. 
  • It is a progressive disorder that causes muscles to become weaker over time until it affects the whole body. 
  • Duchenne muscular dystrophy affects approximately 1 in every 5,000 boys, with an estimated 20,000 children born with the condition worldwide each year. 
  • While Duchenne can occur in people of any race or cultural background, it primarily affects boys.
  • Through programs such as CTCMD, PPMD has already funded critical research and care initiatives which have yielded promising new treatments and extended the life expectancy of those diagnosed with Duchenne by at least 10 years.
  • While there is currently no cure for Duchenne, there is hope – perhaps more now than ever before. PPMD has been at the forefront of advancements in care and treatments for Duchenne.

Social Media

Use the following templates as a guide for promoting your event. Please be sure to tag @CoachToCureMD & @ParentProjectMD and use #CoachToCureMD #EndDuchenne in your social media posts.

Social Media Templates

We’re proud to host a Coach to Cure MD game this season in support of Parent Project Muscular Dystrophy!

Every game played helps raise awareness and funds for families impacted by Duchenne muscular dystrophy. Together, we can make every play count.

Learn more, donate, or get involved: [Insert link to your CTCMD Fundraising Page]

#CoachToCureMD #EndDuchenne

Game day is almost here! Join us as we host our Coach to Cure MD game benefiting Parent Project Muscular Dystrophy. Whether you’re cheering from the stands, competing on the field, court, track, or course, you’re helping raise awareness for Duchenne muscular dystrophy.

Date: [Insert Date]
Location: [Insert Location]

Together, we can turn our love of sports into hope for families living with Duchenne.

#CoachToCureMD #EndDuchenne

Today is our Coach to Cure MD game! We’re honored to join athletes, coaches, families, and fans across the country in supporting Parent Project Muscular Dystrophy and the fight to end Duchenne muscular dystrophy.

Every cheer, every play, and every donation helps move us closer to better treatments and, ultimately, a cure.

Support the cause: [Insert link to your CTCMD Fundraising Page]

#CoachToCureMD #EndDuchenne

Thank you to everyone who came out to support our Coach to Cure MD game! Your generosity and enthusiasm help create a brighter future for families affected by Duchenne muscular dystrophy.

Leadership extends beyond the game. Thank you to Coach [Name] for using the power of sports to raise awareness and support Parent Project Muscular Dystrophy through Coach to Cure MD.

Our athletes are competing for more than a win – they’re helping make a difference for families living with Duchenne muscular dystrophy. Thank you for playing with purpose!

Because of your support, we’ve raised $[Amount] for Parent Project Muscular Dystrophy through our Coach to Cure MD game! Thank you for helping advance research, advocacy, and care for the Duchenne community.

Sports Information Directors

Parent Project Muscular Dystrophy (PPMD) asks for your assistance in promoting the Coach to Cure MD program.

Coaches are asked to wear the Coach to Cure MD game day patches to help raise awareness of the program. CTCMD has helped raise over $2.1 million already.  Here are ways in which you can help:

  • Ask broadcasters to show coaches wearing patches with announcers or graphics explaining Coach to Cure MD
  • Graphic and/or mention of fundraising website CoachToCureMD.org
  • Features on pre-game shows and/or with your stadium sideline hosts during the game
  • Videoboard graphic and/or mention #CoachToCureMD #EndDuchenne

Sample Public Address

Ladies and Gentlemen, our Athletes and Coaches are competing for more than just a win today – they’re helping make a difference for families living with Duchenne by participating in the Coach to Cure MD program. Using the power of sports to raise awareness and funds helps advance research, advocacy and care for the Duchenne community! You can help us #EndDuchenne by visiting CoachToCureMD.org to make a donation.

Ladies and Gentlemen, today we have a very special guest. [Name of boy] and his family are joining us as part of our Coach to Cure MD program. Our Athletes and Coaches are competing for more than just a win today – they’re helping make a difference for families living with Duchenne. Using the power of sports to raise awareness and funds helps advance research, advocacy and care for the Duchenne community! You can help us #EndDuchenne by visiting CoachToCureMD.org to make a donation and support great kids like [name of boy].