Parent Project Muscular Dystrophy has partnered with the Mobile Giving Foundation for a Text-To-Give fundraising platform.
This platform is commonly used for celebrity fundraising appeals and by large organizations, and is considered “micro-fundraising”. It has proven to be most effective when the call to action is made in person by someone committed to the cause.
As a volunteer, you can help spread the word by using social networking sites as well as printed materials to promote the Coach To Cure MD texting donation system.
Anyone can simply text the word “CURE” to 90999 to make a one time $5 donation to our cause.* When prompted, please confirm your gift.
We encourage Virtual Volunteers to use Facebook, Twitter, and other social networking sites to help drive the Text-To-Give program. And creating a little healthy competition among your friends, greek chapters, or even other schools, is another great way to spread the Coach to Cure MD message along. In our situation, a live call to action (i.e. a coach on the field, a celebrity spokesperson on the radio or local news station, a principal at a school, you at an event or function, ) asks everyone to hold up their cell phones. He then instructs them to text the word “CURE” to 90999 which will automatically send a $5 donation to the Coach To Cure MD program.& This one time charge is billed directly to their mobile phone bill. View the complete Terms & Conditions.
Below is a sample call to action that you, a coach, local celebrity, etc., could use to help gather donations at your event. Feel free to "make it your own" so that it works for your event.
COACH: Every year 20,000 boys are born worldwide who will be given the diagnosis of Duchenne muscular dystrophy. As boys with Duchenne grow, they will lose the ability to walk, to move their arms, and even take a breath. To date there is no therapy or cure. Duchenne is 100% fatal.
Tonight I am asking you to donate to Coach To Cure MD a partnership program of the American Football Coaches Association and Parent Project Muscular Dystrophy.
If everyone would please take out your cell phones…
I am asking each of you here tonight, as you hold your cell phone, for one simple action - to Text the word “CURE” to 90999 again, text the word “CURE” to 90999 to give a one time donation of $5 to the Coach To Cure MD program.* This donation will automatically be charged to your mobile phone bill. It is as simple as that.
While pushing the buttons on your cell phone is a simple, every day action we take for granted, it is an action boys with Duchenne don’t have the muscle strength to do. Please help us end Duchenne. Text the word CURE to 90999 to give a one time $5 donation which will be automatically charged to you mobile phone bill.*
Your help is greatly appreciated.